Step 1: Activate Yeast - In a small bowl, combine lukewarm milk, active dry yeast, and granulated sugar. Stir gently and let sit for about 5-10 minutes until frothy.

Step 2: Prepare Dough - In a large mixing bowl, whisk flour, sugar, and salt. Add activated yeast mixture, softened butter, egg, and vanilla extract. Mix until shaggy dough forms.

Step 3: Knead Dough - On a floured surface, knead the dough for 8-10 minutes until smooth and elastic.

Step 4: First Rise - Place dough in a greased bowl, cover, and allow to rise in a warm place for 1 to 1.5 hours until doubled in size.

Step 5: Prepare Filling - Beat together softened cream cheese, brown sugar, vanilla extract, and sour cream until smooth.

Step 6: Make Cinnamon Sugar - Mix brown sugar, ground cinnamon, and a pinch of salt in a bowl.

Step 7: Roll Out Dough - Punch down risen dough, roll into a large rectangle, spread softened butter, distribute cheesecake filling, and sprinkle with cinnamon sugar.

Step 8: Shape Rolls - Roll the dough tightly into a log and slice into 12 equal pieces.

Step 9: Second Rise - Place sliced rolls in a greased baking dish, cover, and let rise for 30-45 minutes until puffy.

Step 10: Bake - Preheat oven to 350°F (175°C). Bake rolls for 25-30 minutes until golden brown.

Step 11: Prepare Icing - Beat softened cream cheese, powdered sugar, vanilla extract, and milk until smooth.

Step 12: Top with Strawberries - Spread icing over baked rolls and top with fresh sliced strawberries.